Link Archive
January 31, 2026
How AI Helped Our Sellers Deliver $37 Million in Pipeline
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3940
Salesforce's internal "Customer Zero" team used Data Cloud and Agentforce to drive $37M in pipeline and a 5x lift in seller engagement (38% vs 8%). The 4-step system consolidates rep-product data, encodes "playbooks" as logic, and delivers context-aware nudges via Slack. Tactical implication: Audit sales enablement for "static dashboards" and replace with push-based, agentic prompts triggered by specific CRM signals (e.g., renewal due + high usage).
Meta's AI Plans Include Shopping Agents and New Models (4 minute read)
by TLDR AI Read time: 4 minutes · Marketing
Score: +2700
Meta confirmed "agentic shopping tools" will launch in upcoming months, backed by a $115B-$135B infrastructure budget for 2026. The rollout leverages the recent acquisition of autonomous agent startup Manus to personalize discovery using user history and relationship data. Tactical implication: Prepare product catalogs for Meta's ecosystem and monitor "Manus" integration for early access to agent-driven ad placements.
Salesforce Earns CMMC Level 2 Certification
by Salesforce Read time: 4 minutes · Marketing
Score: +1000
Salesforce achieved CMMC Level 2 certification, verifying its security posture for Department of Defense (DoD) supply chains. Fewer than 400 organizations (<0.3% of defense base) hold this status, which requires meeting NIST SP 800-171 standards. Tactical implication: Use Salesforce's "Government Cloud" or "Public Sector Enclave" if targeting DoD contracts to inherit compliance controls without building custom infrastructure.
January 30, 2026
How smart leaders use marketing metrics to navigate uncertainty
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how effective leaders leverage marketing metrics to guide decision-making. Strategy: use data to assess market conditions. Tools: implement analytics platforms for real-time insights. Action: regularly review key performance indicators to adapt strategies.
There's a Better Way to Automate Workflows
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI outlines a new approach to workflow automation that focuses on observing rather than predicting. Automation: discover and deploy agents based on actual organizational behavior. Efficiency: streamline processes by integrating behavioral insights.
OpenAI introduced Prism
by TLDR AI Read time: 4 minutes · Marketing
Score: +2800
TLDR AI breaks down OpenAI's introduction of Prism, a collaborative writing platform designed for scientific work. Tools: integrates LaTeX for seamless writing and publishing. Strategy: enhances collaboration among researchers to improve productivity.
January 29, 2026
How Agentforce Commerce and Google UCP power the future of agentic shopping
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce breaks down how Agentforce Commerce and Google UCP are reshaping shopping experiences. Strategy: Adapting to new technologies is crucial for business success. Growth: Leveraging agentic shopping can enhance customer engagement. Action: Explore integration of Agentforce to streamline sales processes.
January 28, 2026
Ending Semantic Drift: The First Unified Business Logic Foundation for AI and BI
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3480
Salesforce, Snowflake, and dbt Labs released the Open Semantic Interchange (OSI) 1.0 standard to decouple business logic from specific tools. 81% of data leaders fear disparate schemas limit AI interoperability, causing "semantic drift" in agent outputs (Salesforce). Tactical implication: Shift to "metrics-as-code" by defining core KPIs centrally in OSI-compliant layers to prevent AI agent hallucinations.
Smart marketers set the rules before AI makes the calls
by MarTech Read time: 4 minutes · Marketing
Score: +1400
AI mimics human intelligence but lacks judgment, risking biased decision-making in automated campaigns. Director of Analytics Mike Ruff (Media+) suggests a hybrid model: use AI for optimization (bidding) and rigid automation for guardrails. Tactical implication: Configure "kill switch" automations that trigger human review if CPA exceeds target by 20% or conversion rates drop below historical baselines.
January 27, 2026
How AI Audience Targeting Is Supercharging SMBs
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights how AI audience targeting is transforming customer connections for small businesses. Targeting: AI enhances precision in reaching the right audience. Automation: Streamlined processes save time and resources. Strategy: Implement AI tools to refine marketing efforts.
You no longer have to choose between insight and impact
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that businesses can achieve both insightful data analysis and impactful marketing outcomes. Strategy: Integrate data-driven insights into marketing strategies. Tools: Utilize advanced analytics platforms for better decision-making. Action: Regularly assess and adapt marketing campaigns based on insights.
5 Google Analytics Reports PPC Marketers Should Actually Use
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal outlines essential Google Analytics reports that enhance PPC marketing effectiveness. Targeting: Focus on user behavior to optimize ad spend. ROI: Measure conversions to justify marketing investments. Action: Regularly review these reports to refine PPC strategies.